One thing for sure when a digital signage system is in use is that the content has to be compelling enough for passers by to stop and take note - in other words it has to be eye catching!
There is nothing more frustrating than being on the road and your mobile battery dies, I know from personal experience how desperate I was to charge the phone up. So one unique forward thinking, digital signage integrator has integrated dynamic signs to machines that are used for emergency charging mobile phones.
Knowing that people who are charging their beloved mobiles up are likely to be standing still for an extended time. The electronic sign is then targeted with dynamic content that is relevant to the stores that are in the general location, so they are sure to catch the eye of the person charging his or her mobile.
More often though, digital signs are in locations were people are rushing by, in this case different strategies are needed and audio must be avoided at all costs. The content has to be really simple and relevant otherwise it will be a waste of money and have a poor Return On Investment.
Some times people forget that the content has to be relevant, for example if the signs were at a gym, you would be marketing health products or services. It could give tips on how gym members can squat properly to get the best out of their workout, or locations of local health food stores and sports wear retailers.
If you are using news features, you may want to consider looking at "The Good news Network", this is a company who specialises in collecting news articles that are positive, as there are too many negative and depressing news articles broadcast. These news stories uplift the potential customer and they are more receptive and take note of were these displays are when they feel positive - this is a brilliant way to increase your ROI.
Dave has many years experience manufacturing protective outdoor LCD enclosure that are used in both commercial and domestic applications. He has also developed a unique gas pump digital sign that are manufactured at his plant. These are then shipped throughout the world to digital signage integrators.
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